Karan Kumar
Digital Strategist
Christchurch, New Zealand · 02885130071
This site was developed by Karan Kumar and AI.
Profile
- Digital strategist with 6+ years' experience across paid media (Google Ads), SEO, social media performance support, Webflow development, and advanced measurement (GA4, Google Tag Manager, data layers).
- Strong background in automation and scalable workflows using Airtable, Whalesync, and API-driven processes, alongside hands-on Webflow builds and CMS optimisation.
- Deep personal interest in AI and the evolution of search behaviour, with ongoing research into Answer Engine Optimisation (AEO) and how AI-driven answer surfaces influence SEO, content structure, and performance strategy.
Skills
- Paid Media (Google Ads, Search, Shopping, Display, YouTube, Performance Max, AI-Max)
- SEO & AEO (technical SEO, content optimisation, schema, AI-influenced search)
- Social Media (Meta, Pinterest, TikTok — pixels, campaigns, performance)
- Analytics & Tracking (GA4, GTM, Looker Studio, Supermetrics, Catchr)
- Web & CMS (Webflow, Shopify, WordPress, HTML/CSS)
- Automation & AI (Airtable, Whalesync, Zapier, Cursor IDE, MCP tools)
Employment history
Strategy Creative · Christchurch
CurrentDigital Strategist
Feb 2025 — Present · Full-time
Paid Media: Google Ads (Search, Shopping, Display, YouTube, Performance Max, AI-Max), remarketing. SEO & AEO: Technical SEO, content optimisation, schema, AI-influenced search research. Social Media: Meta, Pinterest, TikTok (pixel setup, campaign setup, performance analysis). Analytics & Tracking: GA4, Google Tag Manager, Looker Studio, Supermetrics, Catchr. Web & CMS: Webflow, Shopify, WordPress, HTML/CSS fundamentals. Automation & AI: Airtable, Whalesync, Zapier, Cursor IDE, MCP tools.
- Signature Homes: Webflow development and optimisation for large-scale client builds, CMS scalability and performance. Built internal automation (Airtable, Whalesync) to manage and sync thousands of CMS items. Developed internal tools to bulk-convert and compress images to WebP. Supported GA4, GTM, and Google Ads implementations.
- PGDB – Ask for Licensed campaign: Developed social media and Google Ads strategy, achieving over 5M impressions and 1.4M+ YouTube views; contributed to creative concept development and designed campaign funnel strategy.
- Webflow builds: Madras Square by Mike Greer.
Innovate Digital · Christchurch
Digital Marketing Specialist
Nov 2024 — Feb 2025 · Full-time
- Managed Google Ads campaigns with GA4 and GTM conversion tracking.
- Improved Looker Studio reporting for internal and client stakeholders.
- Built automated email workflows and supported technical SEO improvements.
Imagic Creative Agency · Christchurch
Search Engine Marketing Specialist
Apr 2024 — Nov 2024 · Full-time
- Managed Google Ads and SEO for 40+ client accounts across multiple industries.
- Implemented GA4, GTM, and social media pixel tracking (Meta, Pinterest).
- Built monthly performance reporting using Looker Studio with Supermetrics.
Logicstar · Christchurch
Webflow Website Development
Aug 2023 — Mar 2024 · Full-time
- Built Webflow websites: madeofgold.co.nz and textureplants.co.nz.
- Supported SEO, Google Ads, and website performance optimisation.
Yoobee College of Creative Innovation
Short Course Tutor
Sep 2023 — Dec 2023 · Part-time
- Tutored E‑Commerce Micro‑credential programme.
Moreton Jewellery · Christchurch
Digital Marketing Specialist
Jan 2021 — Aug 2023 · Full-time
- Owned end‑to‑end digital growth across Google Ads, SEO, and email marketing.
- Achieved up to ~6.8× ROI via Google Ads through account structure and optimisation.
Untouched World · Christchurch
Digital Marketing Specialist
Nov 2021 — Dec 2022 · Full-time
- Restructured Google Ads accounts and advised on website UX and technical solutions.
Saveawatt · Auckland
Salesforce and Teamwork CRM Setup
Apr 2022 — Aug 2022 · Contract
- Set up Teamwork CRM and Salesforce Sales Cloud with process automation.
- Automated tasks and processes across Salesforce and Teamwork platforms.
Concentrate (HubSpot Diamond Partner) · Christchurch
Digital Marketing Specialist
Nov 2021 · Contract
- Set up Google Ads campaigns for Concentrate clients.
Seddon Terrace (Moreton Jewellery) · Christchurch
Shopify Website Development and Digital Marketing
May 2021 — Jul 2021 · Contract
- Developed Seddonterrace.com on Shopify in collaboration with DesignCo.
- Managed Google Ads and guided digital marketing strategy for the brand.
Mokopounamu.co.nz · Auckland
Google Ads and SEO
May 2020 — Dec 2020 · Contract
- Set up Google Ads for Display, Shopping, Search, and Video campaigns.
- Implemented technical SEO, Google Analytics, Google Merchant Account, and Google Search Console.
- Attributed search traffic and e-commerce revenue, set up remarketing and conversion goals.
- Developed justgreenstone.com with website backlinking to mokopounamu.co.nz.
Auckland
WordPress Website Development
Jul 2020 — Aug 2020 · Contract
- Redeveloped website and set up Google Ads, Google Analytics, and Google Search Console.
Saveawatt · Auckland
Google Ads, Website Development and SEO
May 2020 — Dec 2020 · Contract
- Implemented SEO strategies and YouTube Ads, designed landing pages for targeted ad campaigns.
- Achieved 5–6× ROI via Google Ads.
Auckland
Salesforce Administrator
Jan 2020 — May 2020 · Contract
- Process automation, database maintenance, and Salesforce Sales Cloud configuration.
- Created objects, fields, path configurations, page layouts, and flows.
- Managed user administration, reporting, and data import/export.
HR Profiling Solutions Ltd · Auckland
Google Ads and Analytics Specialist
Nov 2019 — Jun 2020 · Contract
- Google Ads administration, keyword research, analytics reporting, and developing new lead strategies.
The Recipe · Auckland
Salesforce Administrator
Nov 2019 — Mar 2020 · Contract
- Database maintenance, user management, and reporting.
Education
- NZIE — Diploma (Level 7) in Digital Marketing
- Bachelor of Arts — B.A. in Psychology